{"title":"Berger-Seidle;Applicators;Bestsellers","description":null,"products":[{"product_id":"berger-seidle-deluxe-microfiber-roller-cover","title":"Berger-Seidle Deluxe Microfiber Roller Cover – Controlled Film Build","description":"\u003ch2 data-end=\"300\" data-start=\"255\"\u003e\u003cstrong data-end=\"300\" data-start=\"258\"\u003eBerger-Seidle Deluxe Microfiber Roller\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"403\" data-start=\"302\"\u003e\u003cstrong data-end=\"403\" data-start=\"302\"\u003eThis is the roller we reach for when controlling film thickness and flow matters more than speed.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"484\" data-start=\"405\"\u003eSame-day shipping • Freeze protection included • Local pickup in Saint Paul, MN\u003c\/p\u003e\n\u003chr data-end=\"489\" data-start=\"486\"\u003e\n\u003ch2 data-end=\"520\" data-start=\"491\"\u003e\u003cstrong data-end=\"520\" data-start=\"494\"\u003eWhy this roller exists\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"644\" data-start=\"522\"\u003eMost lap marks aren’t caused by the finish — they’re caused by \u003cstrong data-end=\"610\" data-start=\"585\"\u003euneven film thickness\u003c\/strong\u003e and finishes \u003cstrong data-end=\"643\" data-start=\"624\"\u003edrying too fast\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"758\" data-start=\"646\"\u003eThe Deluxe Microfiber Roller is designed to solve the more common of those two problems: \u003cstrong data-end=\"757\" data-start=\"735\"\u003einconsistent build\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"970\" data-start=\"760\"\u003eModern waterborne finishes are engineered to be applied at \u003cstrong data-end=\"853\" data-start=\"819\"\u003econtrolled, higher film builds\u003c\/strong\u003e than old-school systems. This roller makes that achievable \u003cstrong data-end=\"947\" data-start=\"913\"\u003ewithout overworking the finish\u003c\/strong\u003e or fighting dry edges.\u003c\/p\u003e\n\u003chr data-end=\"975\" data-start=\"972\"\u003e\n\u003ch2 data-end=\"1009\" data-start=\"977\"\u003e\u003cstrong data-end=\"1009\" data-start=\"980\"\u003eWhat it solves\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-end=\"1302\" data-start=\"1011\"\u003e\n\u003cli data-end=\"1077\" data-start=\"1011\"\u003e\n\u003cp data-end=\"1077\" data-start=\"1013\"\u003eMaintains \u003cstrong data-end=\"1052\" data-start=\"1023\"\u003econsistent film thickness\u003c\/strong\u003e across field and edges\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1147\" data-start=\"1078\"\u003e\n\u003cp data-end=\"1147\" data-start=\"1080\"\u003eReduces \u003cstrong data-end=\"1107\" data-start=\"1088\"\u003eedge starvation\u003c\/strong\u003e caused by over-compressed applicators\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1225\" data-start=\"1148\"\u003e\n\u003cp data-end=\"1225\" data-start=\"1150\"\u003eSupports \u003cstrong data-end=\"1187\" data-start=\"1159\"\u003e350–450 sq ft per gallon\u003c\/strong\u003e application rates that level better\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1302\" data-start=\"1226\"\u003e\n\u003cp data-end=\"1302\" data-start=\"1228\"\u003eMakes modern waterborne finishes more forgiving under real jobsite speed\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1307\" data-start=\"1304\"\u003e\n\u003ch2 data-end=\"1350\" data-start=\"1309\"\u003e\u003cstrong data-end=\"1350\" data-start=\"1312\"\u003eWhy film build matters \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1423\" data-start=\"1352\"\u003eStretching finish at \u003cstrong data-end=\"1401\" data-start=\"1373\"\u003e700–900 sq ft per gallon\u003c\/strong\u003e used to be necessary.\u003c\/p\u003e\n\u003cp data-end=\"1496\" data-start=\"1425\"\u003eToday, that approach actively works \u003cem data-end=\"1470\" data-start=\"1461\"\u003eagainst\u003c\/em\u003e leveling and consistency.\u003c\/p\u003e\n\u003cp data-end=\"1650\" data-start=\"1498\"\u003eA floor finished at \u003cstrong data-end=\"1546\" data-start=\"1518\"\u003e350–450 sq ft per gallon\u003c\/strong\u003e builds a fundamentally different film than one stretched thin — even if both are labeled “three coats.”\u003c\/p\u003e\n\u003cp data-end=\"1696\" data-start=\"1652\"\u003e\u003cstrong data-end=\"1696\" data-start=\"1652\"\u003eFilm build matters more than coat count.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"1749\" data-start=\"1698\"\u003eThe Deluxe Roller makes that difference repeatable.\u003c\/p\u003e\n\u003chr data-end=\"1754\" data-start=\"1751\"\u003e\n\u003ch2 data-end=\"1804\" data-start=\"1756\"\u003e\u003cstrong data-end=\"1804\" data-start=\"1759\"\u003eThe fabric matters more than people think\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1917\" data-start=\"1806\"\u003eThe Deluxe Roller uses an \u003cstrong data-end=\"1868\" data-start=\"1832\"\u003eextremely fine microfiber “wool”\u003c\/strong\u003e engineered specifically for waterborne coatings.\u003c\/p\u003e\n\u003cul data-end=\"2169\" data-start=\"1919\"\u003e\n\u003cli data-end=\"1993\" data-start=\"1919\"\u003e\n\u003cp data-end=\"1993\" data-start=\"1921\"\u003ePicks up and releases Berger-Seidle finishes in a controlled, even way\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2073\" data-start=\"1994\"\u003e\n\u003cp data-end=\"2073\" data-start=\"1996\"\u003eBehaves to waterborne finishes the way natural fibers behave to oil systems\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2169\" data-start=\"2074\"\u003e\n\u003cp data-end=\"2169\" data-start=\"2076\"\u003eRequires very little manual leveling — the finish is allowed to \u003cstrong data-end=\"2169\" data-start=\"2140\"\u003eflow and settle naturally\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2255\" data-start=\"2171\"\u003eThis is why the roller feels \u003cstrong data-end=\"2226\" data-start=\"2200\"\u003ecalm instead of grabby\u003c\/strong\u003e, even at higher film builds.\u003c\/p\u003e\n\u003chr data-end=\"2260\" data-start=\"2257\"\u003e\n\u003ch2 data-end=\"2298\" data-start=\"2262\"\u003e\u003cstrong data-end=\"2298\" data-start=\"2265\"\u003eWhere this roller shines most\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2493\" data-start=\"2300\"\u003e\n\u003cli data-end=\"2331\" data-start=\"2300\"\u003e\n\u003cp data-end=\"2331\" data-start=\"2302\"\u003ePremium waterborne finishes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2380\" data-start=\"2332\"\u003e\n\u003cp data-end=\"2380\" data-start=\"2334\"\u003eSealers and finishes that need time to level\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2427\" data-start=\"2381\"\u003e\n\u003cp data-end=\"2427\" data-start=\"2383\"\u003eJobs where \u003cstrong data-end=\"2425\" data-start=\"2394\"\u003eedges are the failure point\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2493\" data-start=\"2428\"\u003e\n\u003cp data-end=\"2493\" data-start=\"2430\"\u003eContractors transitioning away from heavy-handed T-bar habits\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cblockquote data-end=\"2550\" data-start=\"2495\"\u003e\n\u003cp data-end=\"2550\" data-start=\"2497\"\u003eMost lap marks start at the edges — not in the field.\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003chr data-end=\"2555\" data-start=\"2552\"\u003e\n\u003ch2 data-end=\"2601\" data-start=\"2557\"\u003e\u003cstrong data-end=\"2601\" data-start=\"2560\"\u003eHow we use it \u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2803\" data-start=\"2603\"\u003e\n\u003cli data-end=\"2650\" data-start=\"2603\"\u003e\n\u003cp data-end=\"2650\" data-start=\"2605\"\u003eFloat the roller — \u003cstrong data-end=\"2648\" data-start=\"2624\"\u003edon’t squeeze it dry\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2706\" data-start=\"2651\"\u003e\n\u003cp data-end=\"2706\" data-start=\"2653\"\u003eKeep field and edges fed from the \u003cstrong data-end=\"2704\" data-start=\"2687\"\u003esame wet film\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2755\" data-start=\"2707\"\u003e\n\u003cp data-end=\"2755\" data-start=\"2709\"\u003eLet volume slow the dry — \u003cstrong data-end=\"2753\" data-start=\"2735\"\u003edon’t fight it\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2803\" data-start=\"2756\"\u003e\n\u003cp data-end=\"2803\" data-start=\"2758\"\u003eNo back-rolling once the film starts to set\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"2844\" data-start=\"2805\"\u003eThe roller does the work if you let it.\u003c\/p\u003e\n\u003chr data-end=\"2849\" data-start=\"2846\"\u003e\n\u003ch2 data-end=\"2873\" data-start=\"2851\"\u003e\u003cstrong data-end=\"2873\" data-start=\"2854\"\u003ePairs best with\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-end=\"2971\" data-start=\"2875\"\u003e\n\u003cli data-end=\"2908\" data-start=\"2875\"\u003e\n\u003cp data-end=\"2908\" data-start=\"2877\"\u003e\u003cstrong data-end=\"2906\" data-start=\"2877\"\u003eBerger-Seidle Flex Sealer\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2938\" data-start=\"2909\"\u003e\n\u003cp data-end=\"2938\" data-start=\"2911\"\u003e\u003cstrong data-end=\"2936\" data-start=\"2911\"\u003eBerger-Seidle ExoBloc\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"2971\" data-start=\"2939\"\u003e\n\u003cp data-end=\"2971\" data-start=\"2941\"\u003e\u003cstrong data-end=\"2971\" data-start=\"2941\"\u003eBerger-Seidle Ceramic Star\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"3086\" data-start=\"2973\"\u003eThese products are engineered for controlled build.\u003cbr data-end=\"3027\" data-start=\"3024\"\u003eThis roller lets them behave the way they were designed to.\u003c\/p\u003e\n\u003chr data-end=\"3091\" data-start=\"3088\"\u003e\n\u003ch2 data-end=\"3114\" data-start=\"3093\"\u003e\u003cstrong data-end=\"3114\" data-start=\"3096\"\u003eDustin’s Notes\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"3463\" data-start=\"3116\"\u003eThis roller fixes the most common modern failure I see: premium finishes being stretched too thin out of habit. Applying at \u003cstrong data-end=\"3268\" data-start=\"3240\"\u003e350–450 sq ft per gallon\u003c\/strong\u003e builds a film that levels better and dries more evenly — especially at edges where most problems actually start. The fabric interferes so little that the finish can flow instead of being forced.\u003c\/p\u003e\n\u003chr data-end=\"3468\" data-start=\"3465\"\u003e\n\u003ch2 data-end=\"3492\" data-start=\"3470\"\u003e\u003cstrong data-end=\"3492\" data-start=\"3473\"\u003eLogistics \u0026amp; Fit\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul data-end=\"3670\" data-start=\"3494\"\u003e\n\u003cli data-end=\"3535\" data-start=\"3494\"\u003e\n\u003cp data-end=\"3535\" data-start=\"3496\"\u003eDesigned for \u003cstrong data-end=\"3533\" data-start=\"3509\"\u003eBerger roller frames\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3588\" data-start=\"3536\"\u003e\n\u003cp data-end=\"3588\" data-start=\"3538\"\u003eCompatible with \u003cstrong data-end=\"3566\" data-start=\"3554\"\u003ePallmann\u003c\/strong\u003e and \u003cstrong data-end=\"3579\" data-start=\"3571\"\u003eLoba\u003c\/strong\u003e frames\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3629\" data-start=\"3589\"\u003e\n\u003cp data-end=\"3629\" data-start=\"3591\"\u003eProfessional microfiber construction\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"3670\" data-start=\"3630\"\u003e\n\u003cp data-end=\"3670\" data-start=\"3632\"\u003eNo shedding, no compression collapse\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"3675\" data-start=\"3672\"\u003e\n\u003ch2 data-end=\"3694\" data-start=\"3677\"\u003e\u003cstrong data-end=\"3694\" data-start=\"3680\"\u003eFinal word\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp data-end=\"3772\" data-start=\"3696\"\u003eThis isn’t about laying finish faster.\u003cbr data-end=\"3737\" data-start=\"3734\"\u003eIt’s about laying it \u003cstrong data-end=\"3771\" data-start=\"3758\"\u003ecorrectly\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-end=\"3835\" data-start=\"3774\"\u003e\u003cstrong data-end=\"3835\" data-start=\"3774\"\u003eAdd to Cart • Pair with a Finish • Local Pickup Available\u003c\/strong\u003e\u003c\/p\u003e","brand":"Ground Floor Supply","offers":[{"title":"Default Title","offer_id":47184691822784,"sku":null,"price":16.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0703\/8913\/7600\/files\/IMG-9585.png?v=1767730644"}],"url":"https:\/\/www.groundfloorsupply.com\/collections\/berger-seidle-applicators-bestsellers.oembed","provider":"Ground Floor Supply","version":"1.0","type":"link"}